Privacy Policy

1. Who We Are

Rewire Institute ("we," "us," "our") is operated by Dr. Sarah Choudhary. We provide neuroscience-informed coaching, educational programs, and digital assessments through our website at rewireinstitute.ai and related platforms.

Rewire Institute is an educational coaching service. We are not licensed therapists, and our services do not replace therapy, psychiatric care, or medical treatment.

2. What We Collect

Information you provide directly

• Name and email address — when you take our Foundation Assessment, sign up for our newsletter, download a resource, or create a portal account
• Assessment responses — your answers to the Foundation Assessment, INSCA, and any other diagnostic tools we provide
• Payment information — processed securely through Stripe. We never see or store your full credit card number
• Coaching session content — notes, questionnaire responses, and communications shared during your program participation
• Contact form messages — anything you submit through our Contact or Executive Breakthrough application pages

Information collected automatically

• Device and browser information — browser type, operating system, screen size
• Usage data — pages visited, time on site, referring URL
• IP address — used for general location (country/region level) and security
• Cookies — see Section 5 below

3. Why We Collect It

We use your information to:

• Deliver your assessment results and personalized pattern analysis
• Provide access to programs, modules, and coaching you've purchased
• Process payments and manage your subscription
• Send you relevant communications (welcome emails, program updates, monthly insights)
• Improve our assessments, programs, and user experience
• Conduct anonymized, aggregate research on pattern and nervous system data (your individual data is never published or identifiable)
• Protect against fraud and unauthorized access

4. Who We Share It With

We only share your data with the following categories of service providers, and only to the extent necessary to deliver our services:

• Stripe — payment processing (Stripe's Privacy Policy)
• Google Firebase — user authentication and portal hosting (Firebase Privacy)
• Squarespace — website hosting (Squarespace Privacy)
• Email service provider — to send your assessment results, welcome emails, and program communications
• Your assigned coach — if you enroll in Guided Growth or Deep Transformation, your coach will have access to your assessment results and program notes to deliver your coaching experience

We do not sell, rent, or trade your personal information. We do not share your data with advertisers.

5. Cookies & Tracking

We use cookies and similar technologies to:

• Keep you logged in to your portal
• Remember your assessment progress if you leave and return
• Understand how visitors use our site (anonymous analytics)

You can disable cookies in your browser settings, though some features (like portal login) may not function properly without them.

We do not use cookies for advertising or retargeting purposes.

6. Your Rights

You have the right to:

• Access — request a copy of the personal data we hold about you
• Correct — update or fix inaccurate information
• Delete — request deletion of your personal data ("right to be forgotten")
• Export — receive your data in a portable format
• Unsubscribe — opt out of marketing emails at any time (every email includes an unsubscribe link)
• Withdraw consent — if you previously consented to data use, you can withdraw that consent

To exercise any of these rights, email hello@rewireinstitute.ai. We respond to all requests within 30 days.

For California residents (CCPA)

You have additional rights under the California Consumer Privacy Act, including the right to know what personal information we collect and the right to opt out of the sale of personal information. We do not sell personal information.

For EU/UK residents (GDPR)

If you are located in the European Economic Area or United Kingdom, our legal basis for processing your data is: your consent (for assessments and marketing), contractual necessity (for paid programs), and legitimate interest (for site security and improvement). You have the right to lodge a complaint with your local data protection authority.

7. How We Protect Your Data

We use industry-standard security measures including:

• SSL/TLS encryption on all pages
• Encrypted database storage for assessment results
• Secure authentication through Firebase Auth
• Payment processing through PCI-compliant Stripe infrastructure
• Regular access reviews for team members and coaches

No system is 100% secure. While we take every reasonable measure to protect your information, we cannot guarantee absolute security of data transmitted over the internet.

8. How Long We Keep It

• Assessment results — retained for the duration of your account, or until you request deletion
• Program and coaching data — retained for 3 years after your last active subscription, then deleted
• Payment records — retained as required by tax and financial regulations (typically 7 years)
• Marketing contacts — retained until you unsubscribe, then removed within 30 days
• Anonymized research data — may be retained indefinitely as it contains no personally identifiable information

9. Children's Privacy

Our services are designed for adults (18 years and older). We do not knowingly collect personal information from children under 18. If we learn that we have collected data from a minor, we will delete it promptly. If you believe a minor has submitted information to us, please contact us immediately.

10. Changes to This Policy

We may update this policy from time to time. When we make meaningful changes, we will update the "Last updated" date at the top and, if the changes are significant, notify you via email or a notice on our website. We encourage you to review this page periodically.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your data:

Email: hello@rewireinstitute.ai
Website: rewireinstitute.ai
Address: Rewire Institute, Raleigh NC